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Ben Hart's direct mail letters and programs have generated more than $500,000,000 in sales and donations in the last 20 years.
In this book your you learn . . .
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The #1 reason mailings fail
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Why sales letter writing is about basic human psychology
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Six reasons why a letter is your most powerful sales tool
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The most important question you must answer before you write
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The absolute necessary precondition for a sales letter to work
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The sales letterwriter’s two most important jobs
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How to find out what your prospect wants before you write
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The 9-step formula for writing successful sales setters
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17 reasons people to buy
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The #1 reason people buy
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The 8-step formla for creating an irresistible offer
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How to start your letter
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The power of the word “mistake”
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15 winning headline formulas
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How to force your prospect to make a decision now
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The key difference between letters to business executives and letters to consumers
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41 magic phrases that will help every sales letterwriter
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How to write order forms that get orders
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Why and how you must make it easy to buy from you
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How to conduct a zero-cost test mailing
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Ben’s 24-Hour Rule
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How to create reply envelopes that boost your response rates 20% or more
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13 ways to get your reader to answer your letter now
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The most powerful phrase in sales
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The most persuasive word in sales
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The most common mistake made by writers of sales letters
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The most important rule in sales
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The surest way to make sure you succeed in business
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Why you must raise the level of your Guarantee
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The purpose of graphic art
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The #1 business blunder
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The fastest, easiest way to improve your profitability
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The enormous value of your “multi-buyers”
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What marketers can learn from the Grateful Dead
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How to become part of your customer’s regular routine
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Seven systems for finding qualified leads
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Four proven methods to generate super referrals
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How to use Google AdWords
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Why you can't sell anything without the right list
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The four basic ways to build your list of customers
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How to maximize income from your customer list
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68 ways to get your reader’s rivetted attention
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How to determine your Unique Selling Proposition
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How to construct programs that will make customers loyal to you
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How to calculate the long-term value of your customers
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How to integrate your sales letters with the internet and other marketing media
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Your checklist of vital sales letter basics
What Marketing Pros Say
About Ben and His Books
"Read Ben's book immediately, and then again every year"
"Anyone who has anything to do with the direct mail business – novice or long time professional – should read Ben’s book immediately, and then again every year."
Richard Riggs
President, Barton-Cotton (mails 500,000,000 direct mail fundraising and marketing letters a year)
"One of the true masters"
"One of the big secrets of direct mail is that you can count the true masters of the game on two hands and still have several fingers left over. These are the giants who produce the huge results over and over again. Ben Hart is one of the true masters. He's the guy the others are always studying and trying to ‘steal smart’ from. When you read this book you are learning a lifetime of success secrets from the very best in the business."
Richard Rossi
Co-Founder, Envision EMI, Inc., in Vienna, Virginia
Creator and marketer of educational programs that enroll 50,000 students every year with annual revenue of more than $70,000,000 generated by direct mail
"One of the creative giants in direct mail today"
"Ben Hart is one of the creative giants in direct mail today. I am the co-owner of a direct mail marketing company that specializes in producing high-end, highly personalized direct mail packages . . . Ben shows through this book how both commercial companies and non-profit organizations that invest the money to create highly personalized direct mail, to the right segments of their file, can reap enormous rewards. I have personally sent Ben to number of my largest clients to help them improve their direct mail programs. Each one has thanked me because Ben’s packages have consistently beaten their controls."
Glen Thomas
Co-Owner
RST Marketing in Forest, Virginia
Creator and producer of high-end, highly personalized direct mail packages
"Absolutely the best in the business"
"Ben Hart is absolutely the best in the business. His direct mail campaigns have single handedly turned many floundering organizations into powerhouses. Ben’s books are packed full of strategies, rules, methods and tips that will profit direct mail experts and beginners alike. And Hart’s books are enormously fun to read. His writing is clear and direct. And he uses humor in a wonderful way to illustrate many of his key points. I found myself laughing out loud as I was reading Hart’s books, something I would not expect from reading a how-to-manuals on direct mail marketing. Every direct mail veteran, as well as anyone planning to launch their very first direct mail fundraising or marketing campaign, must read Ben's books immediately. I will read them many times."
Steve Loflin
Executive Director
National Association of Collegiate Scholars (400,000 members)
"A great strategist . . . incredibly disciplined and smart"
"Why does Ben Hart consistently outperform his competition in the direct mail world? Some will say that it's because he's a great writer, and he is. Others have concluded that he's a great strategist. I agree he is that. And everyone knows that he understands fundraising. I could add that he's incredibly disciplined and smart, smart, smart, so he's always at the top of his game. But you put these together into one person, and you have the makings of the best in the business."
J. Stanley Oakes
President, The King's College
But why would I give away my book free?
Becuase my #1 rule for success in business and in life is to focus first on helping others achieve their goals. If I succeed at that, I figure my business will mostly take care of itself.
I am guessing that if you like this free book, you might also like my other books, publications, special reports, seminars and programs aimed at ensuring the success of your your business by significantly improving your marketing efforts.
I also provide copywriting, marketing plans and consulting to dozens of businesses and non-profit organizations.
I hope you find this book useful. I very much look forward to getting your feedback.
Sincerely,
Ben
Ben Hart
Author, Blockbuster Sales Letters
and many other books
P.S. Here's your order form again, so you don't have to go back to the top of the page. As soon as you fill it out and press "submit", I will immediately send you your link so you can easily and quickly download your free 214-page book, your complete guide to writing blockbuster sales letters.
Order Form for Your Free Book
